User Experience

Personas have become a ubiquitous method for representing target users or customers segments to inform Human Centered Design (HCD). They allow complex and large amounts of information about people to be synthesised to form profiles with common demographics, needs and behaviour. They provide teams with a common understanding of the user when designing and creating products such Read more…

In the past, a business would have paid attention to their brand value by designing products and campaigns for their customers to build brand equity. In today’s markets, customers are continuously interacting online through mobile devices and through multiple social platforms, anywhere and anytime. A truly digital business must not only Read more…