Blog

Future of travel apps

With the potential for Augmented Reality and Virtual Reality starting to develop into new forms of travel and information services, it’s not clear how much this new tech will change traveller’s daily experiences. While virtual tours have already increased dramatically where you can to explore places such as museums and hotels digitally, for many there is no substitute for being there physically to gain memorable experiences. Some applications can now let you view localised travel guide content and related advertising. A Read more…

By Glomodus, ago

Overcoming Limitations of Personas

Personas have become a ubiquitous method for representing target users or customers segments to inform Human Centered Design (HCD). They allow complex and large amounts of information about people to be synthesised to form profiles with common demographics, needs and behaviour. They provide teams with a common understanding of the user when designing and creating products such as online websites and mobile apps. Evidence for personas can come from a number of sources, but most generally fall into Quantitative or Qualitative based Read more…

By Glomodus, ago

Startup metrics matter

Despite the availability of many analytics tools a start-up must define and agree on the metrics which are most insightful and useful for teams. Rather than wade through 100’s of metrics its better to focus on a smaller set of metrics which everyone understands and be confident about their use in decision making. The best way to ensure metrics are useful is to give them context and involve them in meaningful discussions to answer important questions needed to Read more…

By Glomodus, ago

Customer Experience (CX) drives growth and revenue

In the past, a business would have paid attention to their brand value by designing products and campaigns for their customers to build brand equity. In today’s markets, customers are continuously interacting online through mobile devices and through multiple social platforms, anywhere and anytime. A truly digital business must not only learn to engage customer on multiple-channels, but must adapt content intelligently to be relevant and have products which can be personalised. Gartner sums it up Read more…

By Glomodus, ago

Why Startups Should Invest In Training To Develop Skills

Starting any news business usually means the odds are against you to succeed. It’s upon you as a founder or manager to make sure the downside of those odds is minimized. How do you do this? By getting the right people! After all, what is implementing a good idea without the right people? How will you take a good idea to a real high growth business? However finding all the right skills for a fast growing business Read more…

By Glomodus, ago

Need to Boost Employee Skills? Online Self-Learning Can Help

As an employer, you will always require a certain level of qualification before you offer employment, a minimum training level at which the employee can start working. However, the workplace is not a static place where old skills can be applied to new problems. You need to keep your employees updated, equipped with the latest skills in the industry. No employer wants a static business, which is always non-competitive. Furthermore, no employee wants to work Read more…

By Glomodus, ago

Benefits of Continuous Learning

Education has no end. Even if you read books and passed all your examinations, it doesn’t necessarily mean that you are through with learning. Your entire life, from the moment you say hello to the world and the moment you say goodbye to it, will always involve some process of learning. Traditional vs. Online Continuous Learning eLearning, or online learning, has gone from a niche type of learning technical subjects to being a preferred option to Read more…

By Glomodus, ago