Understand your existing products and services and shape your future ones by developing a deep understanding of your customers, performance, market trends, market behaviour and the role of innovative technology to unlock value.

Invest in existing products to maximise the potential for growth and new revenues, but also have a continuous pipeline of new ideas and new products that can capture value from fundamental shifts in markets.

Innovation & Sustainable

Our mission is to develop or source products that have a meaningful impact on our quality of life, values and sustainable ESG goals. Innovation is a key element of what we look for and foster, knowing full well some ideas can take years to fully develop into consumer products and sustainable business models. Our approach is to accelerate where it makes sense, and invest in deeper innovation for the long term.

Products vs Services

Always have a customer-centric mindset, thinking through every aspect of your customer and employee experience, before, during and after the purchase and consumption of your products. This means allowing individuals and businesses to consume your products as they want, which often means providing the products as a service, and often with personalisation features.

Services are a critical component of achieving market share. Build it into every customer journey and product and use technology to unlock new ways to scale this.